Tmall: launched 500 million old for new subsidies to support the "delivery of large goods to the door and taking out the old at the same time"

In the afternoon of March 8, Sina Science and Technology News, Tmall said that it will jointly invest 500 million yuan in 2024 with merchants to increase the old for new subsidies and expand the scope and intensity of commodity subsidies; At the same time, the team was expanded to support 1800 districts and counties across the country to achieve the goal of "delivering new products while taking old ones" for large goods such as air conditioners, refrigerators, washing machines and televisions. In addition, on the basis of digital household appliances, we expanded the coverage of trade in to the category of home decoration and household appliances, and added more than 100000 new products.

From now on, during the last new season of Tmall in March, when Tmall purchases mobile digital, home appliances and other products such as Apple, Huawei, Xiaomi, OPPO, vivo, etc. through the "old for new", it will enjoy additional multiple subsidies from Tmall platform and merchants, with a maximum discount of thousands of yuan.

In addition, Tmall also launched the "advance payment received in seconds" service of trade in. After consumers submit an online assessment, they can receive part of the advance payment in seconds, which will be used to offset the purchase price.

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Editor in charge: Wang Qilin